Branchability is an Edmonton business founded by Amanda Dobler. It runs small-group adapted recreation programs for children, youth and adults with disabilities and neurodiversity, and inclusive workshops and training for businesses, schools and community groups.
Amanda came to Webkind to create and rebrand the business in a way that reflected her values and the people she serves. The project covered brand strategy, a full visual identity and a new website.
Branding Services
Web Services
Branchability serves two very different audiences. Families and caregivers want to know their loved one will be safe, supported and included. Organizations want practical training they can bring back to their team. The business needed a brand that felt warm and personal without losing the professional credibility organizations look for, and a website that gave each audience a clear path.
Amanda also needed confidence presenting her own work. Her qualifications are strong (a Master’s in Special Education, a Bachelor’s in Kinesiology and nine years as a Special Olympics head coach), but they weren’t doing enough work for the brand.
We started with brand strategy training to define who Branchability serves, what sets it apart and how Amanda talks about her work. That foundation shaped every design decision that followed.
The identity system includes the logo system and usage standards, colour palette, typography, and graphic patterns and backgrounds. Each piece was built to feel welcoming to families while holding up in front of schools and employers.
For the website, we planned the structure around Branchability’s two audiences so visitors choose their path from the first screen.
The website opens with three clear paths: Explore Programs, Workshops and Training, and Book a Free Consultation. Program and workshop cards help visitors find the right fit, and a coach profile puts Amanda’s qualifications front and centre. Family testimonials and an FAQ answer the questions people have before they reach out.
The result is a brand Amanda is proud to represent and a website that speaks to families and organizations without confusing either.
I cannot recommend Webkind enough! They played such a huge role in helping me create and rebrand my company in a way that truly reflects who I am, my values, and my vision.
From the very first meeting, they made me feel heard, supported, and confident in pursuing my dream of creating opportunities and programs for people with disabilities. I came in feeling nervous and unsure of myself, but through their guidance, creativity, and encouragement, I now feel confident representing both myself and my brand.
The Brand Strategy training was absolutely priceless and gave me so much clarity and confidence in how I present my work and services. What stood out most to me was how thoughtful and genuine their process was. Every detail mattered to them, and they truly took the time to understand me, my goals, and the heart behind my business. They knew exactly where I needed education and support, but they never overstepped or made me feel incapable. Instead, they empowered me and always made me feel like I had everything under control.
Their designs are beautiful, meaningful, and created with so much intention. I’m incredibly proud of everything we created together and so grateful for the impact they’ve had on both me and my business. Working with Webkind was one of the best decisions I could have made. Thank you for everything Webkind! ❤️
We’ll walk through where your brand and website stand today, what’s holding it back, and what it needs to properly support your business moving forward.
