Branding and Logo Design Edmonton
A Clear Brand Identity Starts with Strategy
We design brand identities that help businesses communicate clearly, build trust, and present themselves with confidence.
A strong brand is more than just a logo.
Many businesses have a logo, colours, and fonts, but no real system behind them. Over time this leads to inconsistent visuals, unclear messaging, and a brand that feels disconnected across different platforms.
A strong brand identity brings everything together. It defines how your business looks, communicates, and presents itself so people can recognize and trust your brand wherever they encounter it.
At Webkind, branding begins with strategy. We establish the foundation of your brand first, then design an identity system that can support your website, marketing materials, and future growth.
Signs your brand needs attention
Working with Webkind was a pleasure. We were in need of a logo refresh and Webkind put a lot of time and thought into what we needed and presented a very professional package which we can use for everything we need.
Brand Foundations
A strong brand identity starts with the right foundation
The Brand Foundations package establishes the strategy and visual identity your business needs to present itself clearly and confidently. It creates the structure your brand needs to stay consistent across your website, marketing materials, and future growth.
Rather than offering multiple branding tiers, we focus on building the essential foundation first so your brand can grow naturally as your business evolves.
Brand Foundations
$3,495
The strategy and visual identity your business needs to show up with confidence.
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Brand Audit & Discovery - Logo Suite with 3 Variations
- Colour Palette
- Typography System
- Professional Brand Guidelines
Brand Extensions & Add-Ons
Once your core brand identity is established, additional assets and strategy can expand it to support marketing, communication, and long-term growth.
Keegan at Webkind put together a beautiful branding package for us. We’ve used other organizations in the past and have never received such high quality and comprehensive branding. The concepts were extremely responsive to our input and perfectly encapsulated what we were hoping to achieve. To top if off, Keegan was great to work with. We will use Webkind for all our future branding needs!
Our Process
Every branding project follows a structured process designed to uncover the right direction before design begins, ensuring your brand is built with purpose, clarity, and long-term usability.
1. Discovery
We begin by understanding your business, audience, and goals. This phase uncovers the insights needed to shape a strong foundation for your brand.
Includes
- Business and brand discovery
- Audience and market insights
- Review of current positioning
- Identifying opportunities and challenges
2. Direction
Once the discovery phase is complete, we establish the strategic direction that will guide the visual identity and brand system.
Includes
- Brand positioning and differentiation
- Creative direction exploration
- Defining brand personality and tone
- Establishing visual and strategic guardrails
3. Design
With a clear direction in place, we design a brand identity that reflects your business and works across real-world applications.
Includes
- Logo system development
- Colour palette and typography selection
- Supporting brand elements
- Refinement through collaborative feedback
4. Deployment
The final phase prepares your brand for launch with organized assets and clear guidance for consistent use.
Includes
- Final logo and asset delivery
- Brand guidelines documentation
- Organized file structure for easy use
- Guidance for implementing the brand
Featured Branding Projects
Ready for a brand that supports your business?
Tell us about your business and goals, and we’ll help determine the right direction for your brand.
Brand Assets That Bring Your Identity to Life
Once your brand identity is established, it can be applied across a wide range of marketing materials and touchpoints that support your business day to day.
Business Cards
Professional card designs that present your brand clearly and confidently during in-person interactions.
Presentation / Pitch Decks
Branded presentation templates for sales meetings, proposals, and investor discussions.
Social Media Templates
Custom templates designed to maintain a consistent brand presence across your social media platforms.
Signage
Exterior or interior signage designs that extend your brand into physical spaces.
Merchandise
Sell products, services, or digital offerings directly through your website if needed.
Digital Ads
Branded ad creatives for platforms like Google, Instagram, or LinkedIn campaigns.
Letterhead
Branded letterhead templates for formal documents, proposals, and client communications.
Packaging
Packaging designs that translate your brand identity into a physical product experience.
One-Pager / Sell Sheet
A concise branded document that clearly communicates your services, products, or offerings.
Large Format Print
Designs prepared for banners, displays, and other large-scale marketing materials.
Flyers / Posters
Promotional materials designed to communicate announcements, events, or campaigns.
Envelopes
Branded envelope designs that reinforce a professional presentation.
Brochures
Multi-page marketing materials designed to present your business in greater detail.
Why businesses like yours continue to choose Webkind
Strategy Before Design
Built as a Complete Brand System
Your brand will appear across websites, marketing materials, social media, and physical spaces. We design flexible brand systems that stay consistent across every touchpoint.
Designed for Real-World Use
A brand shouldn’t sit in a folder after launch. You’ll receive organized assets and clear guidelines so your team can confidently apply your brand across everyday marketing.
Built to Grow With Your Business
Your brand should support your business long after launch. We create identities designed to evolve as your company grows and expands into new opportunities.
Let's give your online presence the direction it deserves.
We’ll walk through where your brand and website stand today, what’s holding it back, and what it needs to properly support your business moving forward.
Frequently Asked Questions
How much does a brand identity project cost?
Brand identity projects begin with our Brand Foundations Package starting at $3,495, which establishes the core identity and visual system for your business.
From there, additional brand assets and applications can be added depending on your needs. Most add-ons range between $500 and $3,000.
This flexible structure allows each project to be tailored to the business. Some companies may only need a strong brand foundation, while others choose to extend their brand across marketing materials, digital assets, and additional brand applications.
Building the foundation first ensures every additional asset is consistent and aligned with your brand strategy.
What is the difference between branding and a logo?
A logo is only one part of a brand identity. Branding includes the visual system, messaging, and guidelines that shape how your business is presented across every touchpoint.
At Webkind, brand identity design includes elements like typography, colour systems, brand assets, and brand guidelines so your business appears consistent everywhere your audience encounters it.
How long does a brand identity project take?
Most brand identity projects are completed in three to four weeks.
The timeline can vary depending on the scope of the project and the number of brand assets included. A detailed timeline is always established during the discovery and planning phase so expectations are clear from the beginning.
What do I receive after the project is finished?
You will receive a complete set of brand files and documentation so your brand can be used confidently across all platforms.
This typically includes logo files in multiple formats, typography and colour systems, brand guidelines, and organised brand assets that support marketing, print, and digital applications.
Do you only work with new businesses?
Most of our clients are established businesses that have outgrown their current brand and need a stronger, more cohesive identity.
We also work with new businesses when they are ready to invest in building their brand properly from the beginning. A well-built brand foundation helps ensure your business launches with clarity, consistency, and long-term credibility.
Can you redesign my existing logo?
Yes, but our focus is always on improving the entire brand identity, not just the logo.
When we redesign a brand, we look at the full system including visual style, messaging, and consistency across your website and marketing materials so the new identity supports your long-term business goals.
Do you also design websites?
Yes. Many of our brand identity projects continue into custom website design and development.
Creating both the brand and the website ensures the visual identity, messaging, and user experience work together as a cohesive system.
Will I be able to use the brand myself after the project?
Yes. One of our goals is to give you the tools to use your brand confidently.
You’ll receive organized files and brand guidelines that explain how to apply your identity correctly across marketing materials, digital platforms, and everyday communication.
Can you create additional brand assets later?
Absolutely. Many clients return later to expand their brand system with additional assets such as marketing materials, social templates, packaging, or presentation templates.
Because your brand identity is built as a structured system, new assets can be added easily as your business grows.